|Enewsletter • July 23, 2003|
Work to End Cruelty – Support Vegan Outreach
Try Vegetarian! Update #2
Last week, Vegan Outreach announced the replacement for the booklet Vegetarian Living, as well as our campaign to raise $12,000. So far, we have received 17 donations, totaling $1,115 (you can get up-to-date totals here). Thanks to everyone who has contributed!
We need your help if we are going to be able to print and distribute Try Vegetarian!
August 1, 7 - 9 PM, VINE First Friday Celebration, Ann Arbor.
For more information contact VINE at (734) 4 A VEGAN (428-3426) or firstname.lastname@example.org.
Matt, Anne, and Ellen will also be speaking in Portland, OR, August 14.
American Veterinary Medical Association Continues to Support Gestation Crates, Forced Molting
In addition to being asked why Vegan Outreach produces a vegetarian pamphlet when we have Why Vegan, Vegan Outreach is often asked why we don't provide a list of all products and ingredients that aren't vegan. Ignoring the fact that the definition of vegan varies, and can lead to nothing being vegan, the mission of Vegan Outreach is, first and foremost, to work against cruelty. Veganism is relevant as a tool to this end.
We believe that lists are simply not an optimal way to present veganism to the public, as their endless nature can intimidate our target audience, as well as leading them to think that veganism is about a list of foods and ingredients. In this way, lists obscure the main purpose of veganism: preventing cruelty to animals.
We can find common ground with nearly everyone by expressing our motivation as opposing and boycotting cruelty. Being vegan is far more active and positive than simply avoiding an ever-expanding list of ingredients. By focusing on our underlying motivation, we will be more effective as advocates, and our message will better resonate with the public.