Vegan Outreach Booklets Save Animals—Your Donation Will Put Booklets into More People’s Hands
 VO Instagram VO Twitter VO Facebook
Vegan Outreach: Working to End Cruelty to Animals
Request a FREE Starter Guide with Recipes
Sign up for VO’s FREE Weekly Enewsletter

Vegan Outreach is a 501(c)(3)
nonprofit organization dedicated to
reducing the suffering of farmed animals
by promoting informed, ethical eating.

Donations to VO are fully tax-deductible.
VO’s tax identification no. is #86-0736818.

Vegan Outreach
POB 1916, Davis, CA 95617-1916



Vegan Outreach Enewsletter  •  March 3, 2004



Further Reading from “A Meaningful Life”

Thanks to everyone who sent in feedback during the past week (see below) -- you even outnumbered those who unsubscribed! Here are other links of interest:

Staying a Healthy Vegan

Activism and Veganism

Earlier Feedback On "Activism and Veganism" & "A Meaningful Life"

excerpts from How Are We to Live?

Anger, Humor, and Advocacy

Veganism a Religion?

Choosing Information for Advocacy

Effective Advocacy: Stealing From the Corporate Playbook
-Bruce Friedrich, PETA


No Spam Zone Updated

Peanut "Better" Bars


Meatout Deadline

If you want materials from VO for your Great American Meatout event, make sure you order now. Friday is the last day we can be sure to get orders to you before March 20.


The Vegetarian Site Contributes 10% of March Sales to VO


Eating for Peace

"Are there people in your life - friends, family members and co-workers - who still eat meat? Do you often wonder how compassionate people who care about peace, the environment, and ending world hunger can continue such a destructive habit? Don't you wish they'd give vegetarianism a try?

"Well, ask them to register in the Eating for Peace Veg-A-Thon, June 1 - June 21, 2004. They can join hundreds of others across the country who will be giving up meat for 21 days and raising sponsor pledges (just like in a walk-a-thon) for humanitarian assistance to children in war-torn countries around the world. Registration is $25 ($20 if registering before March 21) and each participant will receive a sponsor sheet, an Eating for Peace button, a Vegetarian Starter Kit (with vegetarian recipes and info on vegetarianism), and discount coupons for vegetarian products.

"For more information, please see our website at:, or contact Eating for Peace at 415-902-2392, or"


Pen Pals Wanted

Gavin Matthews is looking for an e-mail pen pal. Also, longtime Vegan Outreach member and inmate Mike McKeehan is looking for a correspondent: DIN: 00B0263 | Wende Correctional Facility | Wende Rd. P.O. Box 1187 | Alden, NY 14004-1187.


Vegans and Vegetarians Wanted for Study

"Researchers at the California School of Professional Psychology at Alliant International University in Los Angeles need vegan and vegetarian volunteers 18 years of age or older for a study conducted on morals and social reasoning. You must be a resident of Los Angeles County, Ventura County, or Santa Barbara County to participate. All information is confidential and anonymous. No travel required—data collected via mail.

"Earn $1.00 and the opportunity to be entered for a raffle to win $75.00 after you participate! Contact Ken for more information at (805) 443-4245 or email your name and address to KLIBERATORE@ALLIANT.EDU"


Feedback on “A Meaningful Life”

I really like the essay. Compassionate Action for Animals has long felt the same way about activism, which is why we focus on factory farming and veganism for all of our work.

I think you missed one important element of activism, however. I'd call this "post-conversion support." You touched on this when you mentioned Jack encountering so many failed vegetarians. Besides people telling us they didn't feel healthy, we've also heard many people say that "it's just too hard." If you dig a little deeper, you generally find that "too hard" means a couple things. One, no social support. This person had no friends or family who were also veg*n, and many of the people in their social network were outright hostile to veg*nism. The other thing that "too hard" can mean is that it was too inconvenient. They didn't know where to shop, they felt like they could never eat out again, etc.

At CAA we try to address both of these issues. First, we try to offer some social events like potlucks, dine-outs, or other outings (bowling, ice-skating, etc.). There's nothing particularly veg*n about ice-skating, of course, but if you've recently turned vegetarian and you don't know anyone else who feels the same way about animals you do, then it can really be a relief to meet some like-minded folks.

Second, we have our veg guide (, which we hope can become a worldwide comprehensive resource for veg*n-friendly dining and shopping. Right now, we have really good coverage for the Twin Cities here in MN, where we operate, and so we can tell people with confidence that if they look at the guide they can find a place to eat. We also can use the information in the guide to print more focused flyers, like "places to eat near the University", and so on.

I think it's important to consider these things as a vital part of any group's outreach efforts, because it's not enough to simply get someone to become veg*n. You also have to help them stay committed to that choice.
-Dave Rolsky, Compassionate Action for Animals -


I just finished reading your essay, "A Meaningful Life" and wanted to compliment you on a masterly work. I have seldom read an "animal rights" piece that is more articulate, intelligently designed, and on target.

I am relatively new to the animal rights movement. Certainly an examination of our cruelty to one another, including even our own children, would suggest that animal welfare is just one of many horrible injustices extant. After reading Matthew Scully's book, Dominion, I was overwhelmed by the litany of problems but decided that by far the most harm was being done by factory farming. I was reassured to note that you have also arrived at a similar conclusion.

Let me close by saying thanks for the many good ideas you shared and mostly for presenting such a well grounded philosophy and rationale for each of us doing what we can to improve the situation for animals, even if the benefits are not manifested in our lifetime.


I just wanted to thank you for sending me such a well written, and inspiring article. It really hit me hard, and reminded me so vividly, why I decided to start eating a delicious vegan diet. I feel better physically, and I feel better about myself knowing that the animals are at least a little bit better off, thanks to my choice to GO VEGAN! :)


What a GREAT essay -- not only truthful, but very sincere. As Jane Goodall once said, "Only when we understand can we care; Only when we care shall we help; Only if we help will all be saved." Once people are able to open their hearts and minds, they can understand and then truly care about the dire suffering surrounding us all. Once people care, they'll truly help in even the smallest of ways and lastly, once they begin to help, well, there is hope for a better world. Thanks again for all you do for the animals.


Dunno what to say about this but YEEHAW!!! RIGHT ON, MATT!!! A body of work with both philosophical and sociological import is developing out of Vegan Outreach which I am sure will have enduring importance not just for the animals (which of course is most important), but in the studies of philosophy and sociology as well. I remain THRILLED to be a supporter of what I think is the most meaningful endeavor of its kind in history.


This is a wonderfully written document. It should touch the hearts and minds of many who are at a stage in their lives when they are trying to make the decision to become vegan. Thanks for a great article!


Your essay brought tears to my eyes! It's philosophical, logical, and thoroughly thought-out, but perhaps most important, it is passionately practical. The best I've ever read on veganism. Thank you for being there to validate the feelings of those who strive every day for a meaningful life.


Thank you so very much for your phenomenal organization and for the guidance and support you give! I found "A Meaningful Life" more helpful to me than anything else I've read on striving for optimal advocacy and maintaining being vegan. I have been vegan for almost six years and reading this powerful message reinforces to me how grateful I am to be part of the progress too. Thank you!


Wonderfully put, great resource and encouragement to make goals and focus. I find it all very overwhelming at times; I'll keep this handy.


I just wanted to let you know that I thought this piece was well written and inspirational. Thanks for reclarifying everything and giving us all a reason to continue!


I just wanted to thank you for the great article. I found myself in agreement at basically every point. I am going to forward it to our list. Hopefully it will help some of our new members who are unsure of our approach to animal rights understand why we do things the way we do.


Words can't express my appreciation for your article, "A Meaningful Life." There are sections that I'm going to re-read over and over and over, and keep handy to read as a constant reminder to myself. My only wish would be that every single vegan activist in the U.S. reads this.


Just read “A Meaningful Life.” I plan to print it out and read daily. What a powerful piece. Thank you.


Every Donation Prevents Suffering

Vegan Outreach is a 501(c)(3) nonprofit organization dedicated to reducing the suffering of farmed animals by promoting informed, ethical eating.

All donations are tax-deductible.

Vegan Outreach

POB 30865, Tucson, AZ 85751-0865