Vegan Outreach Booklets Save Animals—Your Donation Will Put Booklets into More People’s Hands
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Vegan Outreach: Working to End Cruelty to Animals
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Vegan Outreach is a 501(c)(3)
nonprofit organization dedicated to
reducing the suffering of farmed animals
by promoting informed, ethical eating.

Donations to VO are fully tax-deductible.
VO’s tax identification no. is #86-0736818.

Vegan Outreach
POB 1916, Davis, CA 95617-1916



Vegan Outreach Enewsletter  •  December 9, 2009


Want to save a huge number of farmed animals this holiday season? Throw some cash toward Vegan Outreach. Now is an especially good time to donate, since they’ve got a matching grant opportunity up to $70,000 – every dollar you donate can now go twice as far as usual.
     On a dollar-per-dollar basis, I think donating to Vegan Outreach may be the most effective way to eliminate animal suffering.
—Erik Marcus,


Notes from Vegan Outreach

The Gift That Keeps On Giving!

Every week, thousands and thousands of new individuals learn the hidden realities of modern agribusiness, as well as the case for making compassionate, ethical choices.

Every week, we share with you stories of people whose lives were changed by a documented, detailed Vegan Outreach booklet – lives changed because of your donations.

Because of your donations, every day at every meal for the rest of their lives, these people will make the compassionate choice, and set an ethical example to everyone around them.

Double Your Donation!

Today, your gift to the animals, to humanity,
and to the future can be twice as big!

Please join with the many other dedicated individuals who have contributed to the matching challenge by making a fully tax-deductible contribution that will be doubled, dollar for dollar!

You can use a credit card to make a secure donation online, or send a check or money order to:

Vegan Outreach | POB 30865 | Tucson, AZ 85751

Please make the gift that keeps on giving –
you’ll be glad you did!


Activist Profile: Darina Smith

We continue our series of activist profiles with volunteer Darina Smith. Since November 2008, while working a full-time job, Darina has reached over 13,000 individuals at colleges and other venues like the Warped Tour; she’s also reached many thousands more as an organizer for Mercy For Animals. At this year’s MFA gala in Chicago, Darina received the Ariel Nessel Grassroots Activist Award. Profile excerpts:

Darina Smith

Where are you from and where do you live now?

I’m from Slovakia where I lived until the age of 21. After graduating from college, I made a bold decision to come to the US and I’ve lived in Chicago since then. I became an American citizen in 2007.

What was your most positive leafleting experience and why?

Several times when leafleting, I’ve had individuals approach me in a very hostile manner, but eventually come to agree with the pro-veg points, thanks to me hearing them out and responding in a respectful manner. Dale Carnegie would have been proud and I highly recommend his book How To Win Friends and Influence People.

What would you say to individuals hesitant about leafleting?

For me, it’s always worked to just look at the pictures; I realize how insignificant my discomfort is compared to how these animals suffer every day, every hour. By leafleting, we are helping them more than by anything else.… For me, the sense of pride and accomplishment after each leafleting is overwhelming!

Read the full interview!


Product of the Week

Darina: “I am a fan of Match meats. It’s an excellent brand of vegan mock meat with different kinds: ground beef, sausage, chicken, even crab cake! It is sold in many Whole Foods stores and can be ordered online. I am also a fan of Trader Joe’s brand of soy nuggets. They are delicious; let your non-veg friends try them and be amazed! Further, they are very affordable (only $2.99/box in Chicago), which helps to counter the argument that eating vegan is expensive.”

Send your product of the week to info (at) veganoutreach (dot) org; previous entries here.


Notes from All Over

Lightning Round


Notes from Our Members

Last spring I was handed a Vegan Outreach pamphlet at West Virginia University. I have now been vegetarian for seven months. I wanted to let you know that your pamphlets really make a difference.
—AP, 11/25/09

I have friends who are vegan, and they told me to look more into it. I found your site, fell in love with it and am seriously considering becoming vegan. I had no idea about all the suffering and I would like to do my part to help reduce it.
—AC, 11/15/09

Lana Fuerst

Lana Fuerst (at right), Fran, and I leafleted Miami Dade College (Wolfson Campus) where Al Gore was speaking. Then we went over to the International Book Fair to leaflet. One man who was with his family said that he had seen some shocking footage recently and was very interested. They asked for some extra leaflets to share with additional friends and family. Many at the Al Gore event agreed that he really needed to shift the focus onto animal agriculture. One lady said that she had been vegetarian before and that the leaflet was giving her motivation to do it again.
—Linda Bower, 11/14/09

Eventful day at the University of California, Merced, and Merced College. A number of people told me they had been moved to change from getting a booklet previously. A student approached me because an ag professor had requested 30 leaflets for his class. I accompanied the student back and gave an impromptu speech about our work. It turned into a discussion about factory farms. The professor remained very neutral, he would raise some points and then I would raise some points and a few students would ask questions or insert comments. Both the professor and I really seemed to agree on the point that consumers really don’t know where their food is coming from. I got a few laughs from the students and they didn’t seem bored or overly annoyed of my presence. Even got a round of applause.
—Brian Grupe, 11/9/09

Loren Hart
Loren Hart changes lives at Duke University.

Today at CUNY York College, many people sincerely thanked us for handing out leaflets. Furthermore, many recognized it from previous semesters – e.g., “You gave me this last year and it made me change, so thanks!” Others said they were trying to go vegetarian.
—Eileen Botti, 11/10/09

A good amount of interest at the University of North Dakota, Grand Forks. One woman took a leaflet and said, “This might make me be vegetarian.” One woman said, “No thanks. I’ve seen it. And I rarely eat meat now.” One guy told me, “I read it and I had the cheese pizza instead of the chicken basket.” He was happy to get a Guide.
—Fred Tyler, 11/9/09

Reached 550 students at Truman College and DePaul University today. One student said, “I got one of those a month ago and it has changed everything for me.” He got lots of encouragement and more information. Later, a student who had taken a booklet earlier stopped to thank me for the pamphlet and let me know he is going vegan.
—Leslie Patterson, 11/14/09

At Middle Tennessee State University, Phil Letten and I were joined by members of Raiders Against Animal Cruelty, and we reached nearly 3,000 students. We saw hundreds reading their booklets, and met lots of vegetarians and others expressing interest. Four pledged to go veg to me; one girl texted her friend to say she was now going veg after getting pamphlet. Two students asked for booklets to go along with speeches they are giving; I also helped a freshman prepare a talk on going veg.
—Vic Sjodin, 11/12/09

Blythe Lopez
Blythe Lopez takes the animals’ plight to the streets of Chicago.

I gave a presentation at an Arizona State University-sponsored women’s conference and was well-received. I distributed booklets and talked about the environmental benefits of eating local, organic, and vegan, as well as why I went vegan which stemmed from my concern for reducing animal suffering, wanting to widen my circle of compassion to include animals, etc. Two people have told me via email that they’ve reduced their animal consumption since my presentation, and I’ve shared recipes and vegan products with another person who attended the talk. My PowerPoint’s also been made available to attendees and they’ve invited me back to talk next year.
—Dawn, 10/21/09

A great day of outreach at West Virginia University, where I had numerous conversations. One young woman came up to say that she’s been a vegetarian since receiving a booklet on campus last year. One young man said, “No thanks,” and I politely replied, “Thanks,” something I try to give to everyone, essentially thanking one for their time. The guy came back to state emphatically how refreshing this approach was, how it was not what he was used to from anyone doing any form of outreach. The only way we, animal advocates, are going to get the general public to enter the extended discussion about this issue is by being the type of individuals with whom they’d feel comfortable entering a discussion.
—Jon Camp, 11/9/09


Prevent suffering!

Vegan Outreach is a 501(c)(3) nonprofit organization dedicated to reducing the suffering of farmed animals by promoting informed, ethical eating.

All donations are tax-deductible.

Vegan Outreach
POB 30865, Tucson, AZ 85751-0865

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