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Vegan Outreach is a 501(c)(3)
nonprofit organization dedicated to
reducing the suffering of farmed animals
by promoting informed, ethical eating.

Donations to VO are fully tax-deductible.
VO’s tax identification no. is #86-0736818.

Vegan Outreach
POB 1916, Davis, CA 95617-1916



Vegan Outreach Enewsletter  •  April 6, 2011

Notes from Vegan Outreach

Phoenix Rising

Continuing our series of activist profiles, we turn today to one of the new Arizona powerhouses, John Oberg! Since November 2009, John’s already taken the animals’ message to 17,550 folks.

John Oberg

Here’s an excerpt:

What made you decide to start leafleting?

Shortly after going vegan I googled “Phoenix” and “animal rights” and the site came up. I discovered Jeff Boghosian’s group, came out for an event, and loved it. After more reading and actually seeing direct results, I came to the determination that this was the single best way to create social change. Societal attitude is really shifting and we’re constantly contributing to more and more social change; we just need to keep on getting the word out and letting the public know what’s going on behind closed doors. If they know, they will change…

What would you say to those who want to help but can’t get out and leaflet?

Donate! Everyone can help the cause in some way. If you have some sort of restriction preventing you from getting out leafleting, you can still help the cause greatly by donating. Your contribution will help save so many animals and reduce so much suffering.

Read the full interview.


From “Your Daily Dose of Vegan Outreach!” & Jack Norris RD Blogs


Products of the Week

Books of the week

John: “Two books I’ve been reading (and rereading): The Animal Activist’s Handbook by Matt Ball and Bruce Friedrich and Change of Heart: What Psychology Can Teach Us about Spreading Social Change by Nick Cooney. Both excellent resources for activists everywhere and great tools for creating change.

Tofurky kielbasa

“In terms of food: Tofurky kielbasa is something I’ve been eating all the time recently. Polish kielbasa is something I loved as a kid and it’s great to still be able to enjoy it while not contributing to such an exploitative system. Sauté some up and throw it on spaghetti and you’re golden.”

Please submit your nominees for product of the week via this page; previous entries here.


Notes from All Over

Lightning Round


Notes from Our Members

Eleni Vlachos
Eleni Vlachos turns heads at UNC Chapel Hill.

When I was a sophomore in high school in San Diego, I was walking around a mall with some friends and someone gave me a pamphlet called Why Vegan? I continued to walk with my friends and started looking through the pamphlet. I was three pages in when I decided to become vegan. That day I gave up all animal products and the next day donated my leather shoes to charity. That pamphlet changed my dietary life and I ended up going to a vegan cooking school right after high school. I am now 27 and a marine biologist finishing my school at UCSC and I am still creating new vegan dishes.
—AL, 4/4/11

Yesterday at the University of Wisconsin, Eau Claire, a girl said, “I looked at (the booklet) during biology. It made me cry.” Another girl said, “Every time I read that it makes me puke.” Today at UW Stevens Point, one woman liked that we didn’t present it as an all-or-nothing issue. She said she would be able to make incremental changes. One guy said factory farming was the moral issue of our age. He said we definitely need to do more to get rid of it, so I gave him an AML. Met a bunch of vegetarians/ vegans at both schools.
—Fred Tyler, 3/30/11

“The Wall”
Jon Camp and the Phoenix crew (including John, Jeff, Karen, Ashley, Hut, Jacqueline, Zubair, Brandon, Kelsey, and Marisol) reached 3,042 students at Arizona State, forming “The Wall” at the end.

Ran into Rachel at the University of North Carolina, Wilmington, and she helped between her classes. Together, we reached 1,275 students. Watched students reading, and could tell they were really being influenced. A student came up to me and said, “I don’t know if you know this, but this booklet is awesome.” He is going vegetarian, so I handed him a Guide.
—Rob Gilbride, 2/11/11

Cobie and I were thanked multiple times at Western Oregon University, where we met a number of vegetarians and vegans. One guy took an Even If You Like Meat and a Guide to use to write a paper on vegetarianism for a writing class. Later Cobie and I met another student who said she used a booklet she had gotten previously for a presentation. Cobie met a student who took 10 booklets to give to friends.
—Nettie Schwager, 2/14/11


Students at Evergreen Valley College were super receptive! A number of people mentioned recognizing the booklet. I overheard a young lady say to her friends, “This is why I became a vegetarian,” so I snapped a picture of her (right). Her name is Crystal and she’s been veg for over a year after receiving a VO booklet at EVC.
—Brian Grupe, 2/15/11

Good day leafleting Broward College’s different campuses. Two Marines got pamphlets and they both sat on a bench to read them. A man pointed to the pictures of the pigs and said (in a very sad tone) that he eats a lot of pork. We talked for a bit and he said, “Thank you for informing me about these things. I didn’t know about it.” A woman said her family is currently transitioning to being veg. She appreciated receiving a Guide. I talked with another woman for a while, and she told me that I have a pleasant demeanor and she thought I would probably influence/ inspire a lot of people.
—Lana Smithson, 2/15/11

Brian, John, and I reached 2,675 students at York University, and had many productive conversations. A human rights major tried getting into a debate, asking if my shoes were leather, etc. I told her that even if my shoes were leather, the point is not absolute purity or a fundamentalist veganism but to reduce as much unnecessary suffering as possible. After 10 minutes, she came to see being veg as a big part of making the world a better place and that all issues are connected.
—Vic Sjodin, 2/16/11

From recent online requests for the Guide:

Mikael Nielsen
Mikael Nielsen helps someone fill her big shoes at the University of Wisconsin, Madison.

Got your booklet at San Jose State University. Two students did a great job of NOT forcing the flyer, so I took one to be polite. Hated the pictures, loved the solution.
—JJ, 3/14/11

A person on campus (Bloomington, IN) was handing out booklets. I used to be a vegetarian and this inspired me and reminded me why I want to send more positive light into the universe by avoiding cruelty.
—MM, 2/22/11

I received a booklet about factory farming (in Grand Rapids, MN), and have been doing a lot of research. I’ve now been vegetarian for about five months and am seriously considering going vegan. Thank you!
—SP, 2/25/11

At Carleton University, some students were handing out booklets. I already cut down my meat consumption for a year now, I'd like to see how far I can push myself to completely reduce my meat intake.
—SA, 3/10/11


Prevent Suffering!

Vegan Outreach is a 501(c)(3) nonprofit organization dedicated to reducing the suffering of farmed animals by promoting informed, ethical eating.

All donations are tax-deductible.

Vegan Outreach
POB 30865, Tucson, AZ 85751-0865

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