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Vegan Outreach is a 501(c)(3)
nonprofit organization dedicated to
reducing the suffering of farmed animals
by promoting informed, ethical eating.

Donations to VO are fully tax-deductible.
VO’s tax identification no. is #86-0736818.

Vegan Outreach
POB 1916, Davis, CA 95617-1916



Vegan Outreach Enewsletter  •  August 15, 2012

Notes from Vegan Outreach

  John Oberg leafleting San Francisco Warped stop

Warped Tour 2012

What an amazing ride!

John Oberg, coordinator for Warped 2012, reports:

“This summer’s Warped Tour outreach was some of the best to date, driven by 140 different leafleters and nearly 30 hosts who were willing to provide a roof over our heads. Vegan Outreach was joined by The Humane League and given a helping hand by members of FARM and Mercy For Animals and we achieved amazing results. We reached 346,452 concertgoers on a tour that took us 16,351 miles around the country. We heard from so many people who now want to go vegetarian, and many who received a booklet in previous years and have been veg since. We’ve also had a huge number of people contacting VO for Guides to Cruelty-Free Eating.

Thank you to all the donors who make it possible for us to print, ship, and haul these booklets around, the road warriors who spent days or weeks on the road, the locals who provided much-needed backup, and the many hosts who put us up overnight. Without each of the many people who helped, this massive outreach would not have been so incredibly successful.”


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Notes from Our Members

Salt Lake City crew
Here are the amazing activists who kicked off this summer’s Warped Tour outreach in Salt Lake City!
From left to right: Dave Coman-Hidy, Stewart Thorpe, Autumn Wagner, Ashley Rackl, Jake Evans, John Oberg, Beau Broughton, Jeni Haines, Lisa Hines, Eva Kalea, T, and (seated in center) Miguel Marron.
Pomona concertgoers reading
Above: Concertgoers are engrossed in our booklets at the Pomona Warped Tour stop. Below: Lorena Mucke sends this pic of her son Christopher leafleting the Atlanta stop.

The first date of this year’s Warped Tour was an absolute success!
     We not only crushed the previous record by reaching 9,000, we did it with some of the best teamwork ever. Dave, T, and I were pleased to have four volunteers – Stewart, Jake, Autumn, and Ashley. The highlight was being joined by Jeni and the FARM team – Lisa, Eva, Beau, and Miguel. So happy with how the day turned out!
—John Oberg, 6/16/12

Oh my! EXCELLENT well-solar-powered machine we were tonight at the Pomona Warped stop. WHOA! Yvonne & Stewart: two of the world’s greatest cogs in the wheel of success. Recon and restock have met their masters. Poetic…we wanted for nothing. What a crew! We RAN OUT of booklets – reached a huge record of 13,275!
—Nikki Benoit, 6/22/12

Incredible day of outreach at the Virginia Beach Warped stop! Vic, Jeni, The Humane League (Sally, Nathan, Lesley) and I reached 7,500 of the most ideal demographic imaginable.
—Jon Camp, 7/25/12

Christopher Mucke leafleting Atlanta stop

Anu and I reached a steady stream of kids leaving the Auburn, WA Warped stop. Receptive and friendly crowd, and high acceptance / low discard rate. Was a really, really worthwhile time.
—Kevin Gallagher, 8/4/12

Fantastic at the Atlanta and Orlando Warped stops! 7,000 and 7,700 reached, respectively.
     We were fortunate to have the lovely Lorena, humane educator extraordinaire, with us and she brought her too-awesome-to-handle son Chris [right], ten years old, who stole the hearts of all the ladies and didn’t leave anything for the rest of us.
     Also, having the FARM crew help us at so many stops has been such a blessing.
—Nathan Shin, 7/28/12

New veggie at Portland Warped stop

Jessica, Chelsea, Brandon, Bill, and I had a great time at the Portland Warped stop, reaching thousands of young people. A woman [right] told me she and her teenage daughter had been handed a booklet at the Orlando Warped stop, and neither she nor her daughter has eaten meat since.
—Cobie deLespinasse, 8/5/12

Jill, Peggy, and I reached over 850 people at the Strawberry Festival. It was Jill’s first time leafleting, and she says she’ll do it again. It was great to see people huddled together reading the booklet [below, left]. I also met Lexi [below, right], who has been veg since getting a VO booklet at Warped Tour last year.
—Barbara Bear, 5/26/12

High school students reading booklet Lexi, veg since Warped Tour 2011

Not only was the Black Keys concert prime leafleting to an ideal audience, this was also the first leafleting experience for two new leafleters. They were both natural born leafleters, and reached 1,000 more people!
—Aaron Ross, 5/18/12

Ottawa Animal Defense League leafleting Canada Day

Today some of us here in Ottawa celebrated the birth of our country with some outreach. There was an afternoon concert at Parliament Hill, and we reached over 1,400 people with Compassionate Choices!
—Ali Pester (right, center), 7/2/12

Gunita, Vicente, and I didn’t find the most receptive crowd at the local Mayhem Tour stop, but we reached many people, and got a lot of positive feedback. A number of people said they had been thinking about going veg, and over a dozen took the time to tell us they’re already veg.
—Brian Grupe, 7/1/12

SLC concertgoer, veg since Warped Tour 2011
While leafleting the Warped Tour’s Salt Lake City stop, Jeni Haines met this concertgoer – a vegetarian since receiving a Vegan Outreach booklet at last year’s Warped show!

Very hot, but it was wonderful working with the crew last night! Diana, Jovan, Sydney, William, and I reached over 500 at the free concert at Millennium Park. Several different folk said they got the booklet at the Pitchfork Festival. One exchange: Young guy: “Well, at this point ecological collapse is inevitable so what does it matter, we are all going to die.” Me: “That may be, but in the meantime we can prevent a lot of suffering.” Guy: “That is absolutely true, I can’t refute that!”
—Leslie Patterson, 7/17/12

Lisa and I had a great time leafleting the Bamboozle Music Fest with the Warped Tour booklets. (Thank you, Vegan Outreach, for making such cool leaflets to hand out at concerts! They are amazingly effective and really cool.) Fairly high take rate and really good interactions. It was an amazing adventure.
—Katie Pryor, 5/19/12


Prevent Suffering!

Vegan Outreach is a 501(c)(3) nonprofit organization dedicated to reducing the suffering of farmed animals by promoting informed, ethical eating.

All donations are tax-deductible.

Vegan Outreach
POB 30865, Tucson, AZ 85751-0865

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