|Enewsletter • August 15, 2012|
Notes from Vegan Outreach
Warped Tour 2012
What an amazing ride!
John Oberg, coordinator for Warped 2012, reports:
“This summer’s Warped Tour outreach was some of the best to date, driven by 140 different leafleters and nearly 30 hosts who were willing to provide a roof over our heads. Vegan Outreach was joined by The Humane League and given a helping hand by members of FARM and Mercy For Animals and we achieved amazing results. We reached 346,452 concertgoers on a tour that took us 16,351 miles around the country. We heard from so many people who now want to go vegetarian, and many who received a booklet in previous years and have been veg since. We’ve also had a huge number of people contacting VO for Guides to Cruelty-Free Eating.
“Thank you to all the donors who make it possible for us to print, ship, and haul these booklets around, the road warriors who spent days or weeks on the road, the locals who provided much-needed backup, and the many hosts who put us up overnight. Without each of the many people who helped, this massive outreach would not have been so incredibly successful.”
From “Your Daily Dose of Vegan Outreach!” & Jack Norris RD Blogs
Cookbook of the Week
A good pal emailed that his wife loves Vegan Cooking for Carnivores!
Notes from Our Members
The first date of this year’s
Warped Tour was an absolute success!
my! EXCELLENT well-solar-powered
machine we were tonight at the Pomona Warped
stop. WHOA! Yvonne & Stewart: two of the
world’s greatest cogs in the wheel of success.
Recon and restock have met their masters. Poetic…we
wanted for nothing. What a crew! We RAN OUT
of booklets – reached a huge record of 13,275!
day of outreach at the Virginia
Beach Warped stop! Vic, Jeni, The Humane League
(Sally, Nathan, Lesley) and I reached 7,500
of the most ideal demographic imaginable.
and I reached a steady stream
of kids leaving the Auburn, WA Warped stop.
Receptive and friendly crowd, and high acceptance /
low discard rate. Was a really, really worthwhile
at the Atlanta and Orlando Warped
stops! 7,000 and 7,700 reached, respectively.
Chelsea, Brandon, Bill, and I had
a great time at the Portland Warped stop, reaching
thousands of young people. A woman [right] told me she
and her teenage daughter had been handed a booklet
at the Orlando Warped stop, and neither she
nor her daughter has eaten meat since.
Peggy, and I reached over 850
people at the Strawberry Festival. It was Jill’s
first time leafleting, and she says she’ll do
it again. It was great to see people huddled
together reading the booklet [below, left]. I also met Lexi [below, right],
who has been veg since getting a VO booklet
at Warped Tour last year.
only was the Black Keys concert prime
leafleting to an ideal audience, this was also
the first leafleting experience for two new
leafleters. They were both natural born leafleters,
and reached 1,000 more people!
some of us here in Ottawa celebrated
the birth of our country with some outreach.
There was an afternoon concert at Parliament
Hill, and we reached over 1,400 people with
Vicente, and I didn’t find the
most receptive crowd at the local Mayhem Tour
stop, but we reached many people, and got a
lot of positive feedback. A number of people
said they had been thinking about going veg,
and over a dozen took the time to tell us they’re
hot, but it was wonderful working
with the crew last night! Diana, Jovan, Sydney,
William, and I reached over 500 at the free concert
at Millennium Park. Several different folk said
they got the booklet at the Pitchfork Festival.
One exchange: Young guy: “Well, at this
point ecological collapse is inevitable so what
does it matter, we are all going to die.”
Me: “That may be, but in the meantime we
can prevent a lot of suffering.” Guy: “That
is absolutely true, I can’t refute that!”
and I had a great time leafleting
the Bamboozle Music Fest with the Warped Tour
booklets. (Thank you, Vegan Outreach, for making
such cool leaflets to hand out at concerts!
They are amazingly effective and really cool.)
Fairly high take rate and really good interactions.
It was an amazing adventure.