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Vegan Outreach is a 501(c)(3)
nonprofit organization dedicated to
reducing the suffering of farmed animals
by promoting informed, ethical eating.

Donations to VO are fully tax-deductible.
VO’s tax identification no. is #86-0736818.

Vegan Outreach
POB 1916, Davis, CA 95617-1916



Vegan Outreach Enewsletter  •  May 22, 2013

Is Vegan Outreach’s College Leafleting Effective?

Deanna at TAMUCC
Team Vegan’s Vic Sjodin sends this pic of Deanna, one of the TAMUCC students who pledged to go vegan after getting a VO booklet this semester!

For a number of years, based on feedback we’d received through various channels, Vegan Outreach estimated that for every few hundred college students who received a Vegan Outreach booklet, about five would stop eating animals. In the fall of 2012, activists from Farm Sanctuary and the Humane League showed that when it comes to getting people to change their diets to help animals, leafleting with Vegan Outreach’s booklets is even more effective!

Of the 403 surveyed students who had received a Vegan Outreach booklet at some point during their college career, 7 are now fully vegetarian. Overall, 197 – 49%! – had changed their diet to help animals.

Even beyond influencing nearly half of the students who received a booklet, about 20% of the surveyed students – one in five! – shared the Vegan Outreach booklet with someone else, and that person changed their diet to help animals (full write-up here).

The implications of the Farm Sanctuary / Humane League survey results are pretty incredible:

  • Every few booklets you hand to students will influence someone to change what they eat.
  • Getting a Vegan Outreach booklet to a few hundred students will lead to new vegetarians!
  • And with the current marginal cost of Vegan Outreach’s booklets, the “cost” of a new vegetarian is in the range of a mere $2–10.

Given that how many people receive a booklet depends entirely on income (see graph below) – your donation really does change lives and save many, many animals!

More Funds Raised = More Animals Saved!

We hope you find the results of the Farm Sanctuary / Humane League survey as inspiring and motivating as we do!

PS: Today, your donation to Team Vegan will be doubled, dollar for dollar, reaching twice as many college students! Please support this effective, proven work!

Please click here to make a direct, tax-deductible contribution.
Thanks so much – you really make a difference!


Notes from Our Members

John Oberg at UW Madison Ben Collins at UW Madison

Click on any Team Vegan member to donate and have your dollars doubled!

Gave a talk at the University of Wisconsin, Madison last night, and despite the heavy snow, Josh [Kissel], Marina [Drake], and Josh [Turner, below] joined Ben [Collins, far right] and me [right] today. At the talk, I covered the leafleting survey, showing that our work really is making a difference. The study convinced Josh T to not only give leafleting a try, but he forced himself to reach more students! He was overjoyed that in about 45 minutes he was able to do as much good as he will the rest of his life by just being veg, which is something I really stressed.
—Team Vegan member John Oberg, 2/27/13

Josh Kissel at UW Madison Marina Drake at UW Madison Josh Turner at UW Madison

Met a number of interested students at the University of North Carolina, Pembroke. The highlight was meeting a student who had recently been in a chicken farm (as factory farms are prevalent in this area) with a friend of his and was appalled by what he saw. He asked for tips on vegan cooking.
     Loren and I had fantastic experiences at both North Carolina A&T and UNC Greensboro. Thoughtful questions, people interested in making the transition, etc. Enthusiastic responses, such as, “Ohh! I dig this! Thanks so much!” “Can I have another? My friend will love this.” Two students were very excited to get information from Vegan Outreach because they are doing a class project on the impacts of our food system. We’re thankful for how many people we were able to reach on this day – we sense a clear shift in how students are thinking about vegetarianism, food politics, and animals.
     Thanks to everyone who makes this life-changing outreach possible.
—Team Vegan member Dawn Ratcliffe, 2/25/13

Loren Hart snapped these pics at the start of the semester, when he, first-time leafleter Jill and her 8-month-old son Peregrin (left), and Team Triangle’s Rob Gilbride (right) handed out 1,458 Compassionate Choices at UNC Chapel Hill!
Jill & Peregrin at UNC Rob Gilbride at UNC

Great interactions at CUNY John Jay. One student came back to say they got a falafel sandwich. Useful conversation with a woman about all the veg food available; she wants to work in that direction. Another guy said, “Awesome!” One guy said his teacher talks about this stuff, so he’s going to give him a VO booklet. An ethics teacher also took one and said that he’s going to contact me about ideas for making this into a class discussion. A woman took a few and said “I’m gonna tell my doctor about this – he asks me why I don’t eat chicken and other meat!”
—Team Vegan member Lisa Drapkin, 3/4/13

Melissa at DMC Sy at TAMUCC Andrena at LSC
Student at DMC

Many students at both Lone Star College campuses sat and read the booklets. Rachel and I met Andrena [above, right], who is now committed to eating far less meat and happily got a Guide. Also met a vegan who was into getting a Guide: “This is great, my mom always asks me how I get my protein.” Two separate students walked over to us to get what others were reading. Another said she had been thinking about going veg; got a booklet, Guide, and encouragement. A professor said she has been meaning to eat healthier; I said, “Well maybe this is a sign? Why not eat healthy and cruelty-free from now on!”
     Windiest day of leafleting I’ve ever experienced at Texas A&M, Corpus Christi. Deanna [top of page] was stoked to see us on campus and pledged to go vegan. After getting a booklet, Sy [above, center] wants to go vegan and get active! Less windy at Del Mar College, with lots of students stopping to read the booklet [left and below]. Met Melissa [above, left], who got a salad after getting the booklet and said she is inspired to go veg! Amanda wants to go vegan and was stoked to get a Guide.
—Team Vegan member Vic Sjodin, 3/4/13

Student at DMC Student at DMC

Acceptance rate was 90% at the University of Connecticut’s West Hartford campus. Met half a dozen vegetarians / vegans in my short time here; some of them wanted to start a group on campus. A student took a booklet and said she was sorry that I was standing in the rain. I said, “It’s OK, I love what I do.” She turned around and gave me thumbs up! Ten minutes later, it stopped raining! YAY!
     Amy and I had great interactions at the University of Connecticut’s main campus. For example, a student said the Compassionate Choices would motivate her to go back to being a vegetarian! She and her friend gave me their emails to join the Veg Huskies on campus! The friend said, “I applaud you, standing out here in the freezing wind!” A guy stopped to ask if I was trying to turn everyone vegetarian. I replied that this would be ideal. However, I truly believe that most people are compassionate and do not agree with the horrendous conditions and practices forced upon animals. He agreed. I said my goal is to reduce suffering by asking people to at least cut back on buying and consuming animals. He said it was a good goal, and that he would do his part!
—Team Vegan member Karen James, 3/4/13

Ali Pester at Harvard
Team Vegan’s Ali Pester and THL members reached 1,000+ Harvard students on 2/21/13!

Got in three class changes at the University of Portland, where I met a future volunteer. At the main cafeteria, I got a great vegan ham wrap with a homemade vegan ranch dressing, and as I sat there I heard one campus tour guide bragging to her group about the great vegan options at the school!
—Team Vegan member Steve Erlsten, 3/1/13

Chris and I had to be out the door by 3:30 am to get to Madison Area Tech, where we reached 900 receptive students. Long conversation with a woman struggling with her food choices; she was happy to get a Guide.
—Team Vegan member Leslie Patterson, 3/4/13

So many volunteers today! Diane, Jessica, Judy, Mike, and Vicente! Met tons of interested students and vegetarians / vegans at both West Valley College and Foothill College! Very worthwhile outreach.
—Team Vegan member Brian Grupe, 2/12/13

Amazing day of outreach with Dave at George Mason – we reached over 2,100 students. Had a heart-to-heart with Jake. He said that while he eats meat now, he thought it was crazy how the pleasure we get from eating meat is so disproportionately small compared to the suffering a farm animal endures. He was glad that I was out in the middle of the walkway [below], ensuring that everyone who walks by is offered this information. He was Guided.
     Met Maris, who is now looking to start an animal rights group on campus, and is planning to get more vegan options on campus. She was radiating lots of enthusiasm, as she had found a kindred spirit. We’ve already exchanged emails about her getting involved. RJ, an environmental sciences professor, asked about speaking to his class. I said that I would love to, stressed that we have a non-hostile approach and encourage dialogue. That was music to his ears.
     A communications professor told Dave that she was really impressed with our Even If You Like Meat booklet; she asked for other booklets and our website url to show her class.
—Team Vegan member Jon Camp, 2/28/13

Jon Camp at GMU
Prevent Suffering!

Vegan Outreach is a 501(c)(3) nonprofit organization dedicated to reducing the suffering of farmed animals by promoting informed, ethical eating.

All donations are fully tax-deductible.

Vegan Outreach

POB 30865, Tucson, AZ 85751-0865

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