|ENEWSLETTER • JAN. 29, 2014|
Online Ads Update
While Vegan Outreach continues to put the bulk of our attention on taking the animals’ message directly to new college students in the real world, we’ve also been expanding our outreach efforts into the online world, reaching young folks via Facebook ads – ads that encourage individuals to watch factory farming footage and request a Guide to Cruelty-Free Eating to help them take constructive steps to help animals.
Through Facebook ads, we’re able to zero in on the demographic we want to reach. We focus exclusively on high school- and college-aged individuals who like certain vegetarian and vegan celebrities. We’ve been receiving a lot of Guide requests as a result of this – a testament to the fact that people are moved by these ads.
VO is only charged when someone clicks to view the video footage. And we’re at the point where each ad click costs us, on average, less than 20 cents per video view. This shows that, as we have implemented them, online ads have been a very efficient way for us to expand upon our already-prolific outreach efforts aimed at youth.
Thank you to all the donors who make focused, efficient advocacy possible!
From Vegan Outreach’s Blog
Epic day at Imperial Valley College, which had never been leafleted before. Had a long conversation with four students [below]. They wanted to know what they could do and had great questions.
Saw so many reading, as the majority of booklets
went to students sitting outside in between
classes or on benches outside the cafeteria. A
math professor [below, left] asked for copies for her
coworkers. When I told one student the booklet
was about helping animals, he replied, “[Bleep] yeah!” Another
student thanked me for being there. In the
cafeteria, I also made friends who had
questions. And as I was leaving, I saw a student
and couldn’t resist doing the rarely captured on camera,
drive-by leaflet [below, right].
have to say that I am in love with Mississippi State – reached over 2,100 students for another
record day! A number of fun interactions. Heard
from a student who went vegetarian after receiving
an Even If You Like Meat from me last semester.
I also talked to two students who are trying
to transition from vegetarian to vegan. One
of my best days ever!
1,050 Rockets at the University of Toledo.
Heard from a number of vegetarians and vegans,
two of whom let me know that the booklet was the
reason for them changing their eating behavior.
It was 21 years ago yesterday that I stopped eating animals,
thanks in large part to Matt Ball.
Halloween spirit helped take
rate for me and Diane at Skyline College –
we set a new record! Diane gave a Guide to
a student who now wants to go vegan.
loved today at Prince George’s Community College! After
leafleting, I spoke to the environmental
club. The students were very receptive and
had many questions at the end of the presentation!
Fern, the organizer of the club, told me
that after Jon presented last year, she dropped
chicken, cow, and pig! She still consumes
fish, but maybe my presentation will inspire her to drop aquatic life as
well. She reiterated with the group about
how delicious plant-based meat alternatives
can be, and how her family even mistakenly
calls her out on eating animals because the
alternatives taste so delicious! Most
of the group expressed how grateful they
were for Vegan Outreach’s work (even if they
aren’t yet vegetarian), and how
they were going to try to eat fewer animals!
Everyone took a Guide, and
Fern wants me to come back every semester!
It was wonderful to leaflet with Shanti at Westchester Community College. We had seven students interested in a group, and many told me they were vegan or vegetarian. A student looked at the booklet and asked me for more, so he could hand them out to his friends and his church! Shanti said that a student took the booklet, read some of it and returned to her, smacking the booklet into his hand saying, “This…This is what I have been thinking about for weeks! I will take this as a sign that it is time for me to make the change to eating vegan!” She helped him by giving him a Guide. Another student said he wanted to go vegan, but his parents will not support it. I gave him a Guide, and suggested they read it together. He was very excited! Johanna said that after receiving a booklet from me last semester, she has reduced her consumption of meat and dairy down to two days, trying for more!
Met many vegetarians and vegans at Central Connecticut
State, and had productive conversations. Ishmael
did a report about factory farming in high school,
and learning the truth made him cut back a lot
on eating meat. I gave him a Guide. Shane is
an aspiring vegetarian. He said that he gets
sick and has nightmares when he eats meat. Gave
him a Guide. Shane was interested in a group
on campus. Joe said he received a booklet last
year from me, and he thought the animals were
treated horrible. He has changed his food to
almost no animal products, and wants to join
a club on campus.
Reached 94 students with Compassionate
Choices at Waukegan High School in less
than 15 minutes. I heard many say “Awww” as
they saw the cover, which was good. I didn’t
get everyone, so I’ll be back.
Whatcom Community College, the
students were great and I had really good
interactions. One girl said the booklet made
her sad, so I gave her a Guide and
encouraged her to try Meatless Mondays. Her
friend replied, “Yeah! Let’s do that!” Also
had a lady who was walking away reading the
booklet yell back, “This
is great, I will be contacting you!”
Take rate greatly improved over
the course of the day for me and James [DeAlto, above] at the
University of North Carolina. James talked to
a student who told him she knew she should be
vegan but just hadn’t made the change yet. He
told her how he didn’t change overnight either;
he thinks she’ll be going vegan soon. A few students
turned down the booklet but then looked closer and quickly changed their minds, saying something like, “Oh
yeah, I want that!” Also some students who turned
down a booklet earlier in the day accepted one later in the day.
We had great days at Portland Community College and Western Oregon University, reaching over 2,400 students. Met so many vegans – more vegans than vegetarians, actually, and didn’t have nearly enough AMLs. A guy came over to tell me that he read the booklet over the weekend and was shocked by what he learned. One guy who now wants to go vegan gave Nettie a hug.
Met multiple people who asked for more
booklets to share with others. Also met multiple people who still had a booklet they had received
previously – one, when getting a Guide, said it was what
she’s been looking for. Met a vegan who said, “You converted me last time you were
here.” She said that being vegan is going great.
A guy came by and said he went to a meeting,
an open forum, and that everyone was sitting around reading the booklets. Met other people who
had gone vegetarian because of getting a booklet
in the past. One of them said she is showing
the booklet to other people she knows. Another
woman received a booklet from friends and went
Lauren and I reached over 2,000 students at Auburn University, in one of my most intense days of leafleting ever. I was approached by a woman sporting a shirt that read, “Crazy Heifer.” We had such an in-depth conversation that she missed her first class. It is important for us to hear from the other side, as it’s easy to just associate ourselves with like-minded individuals. At one point, I did see the crazy heifer side when she asserted that farm animals suffering during any stage of their existence was a rare exception to the norm. As Lauren and I started packing up, we were stopped by a sweet young woman who was interested in veganism; she heard we were giving out information and wanted what we had to offer.
David [Shaffer, above, right], Riki [Higgins, below], Madeline [McKeen, above, left],
and several friends joined me and Lauren at the University
of Tennessee, where we reached 2,550 students. As it
was Halloween, many students were dressed up. My favorite
was a guy dressed up as Abe Lincoln. He took the booklet
and said, “I agree in freeing all slaves.” It
was pretty classic.