Link of the Week

“Veganuary” Offers Early Year Marketing Boost for Vegan Products, a special report from FoodIngredientsFirst.com, features the work of Matthew Glover and Jane Land, supporters of VO and founders of Veganuary.

Jane Land
Above is Jane Land leafleting in Leeds, England, where she joined VO’s Director of Outreach, Vic Sjodin, and fellow activists in reaching more than 4,000 students last semester!

Excerpts:

FoodIngredientsFirst spoke to Vic Sjodin, the [Director of Outreach] of American organization Vegan Outreach. He firmly believes that the Veganuary movement is quickly driving up demand for vegan produce: “Veganism, and eating less meat is the future. And the future is here. Veganuary is a strong component of the activist movement introducing people to delicious vegan eating. Tofurky products, for example, were just introduced in the UK and they can barely keep up with demand and had to expensively airfreight product because they were selling so fast.”
Jane Land is one of the founders of Veganuary and tells FoodIngredientsFirst the campaign has seen a significant increase in numbers over the past three years: “We are now at an astonishing participant number of 22,000, compared to 12,800 last year and 3,300 in the first year.”
Innova Market Insights reports a 60% increase in product launches with a vegan claim in 2013 from 2012, and a further 52% increase in 2014 from 2013, indicating that food manufacturers are indeed accommodating this lifestyle trend.

Read the full article.

 

From the VO Blog

Fall 2015 Activist Spotlights: Steven Litrov and Jet Sunrise | Kimberly Moffatt | Vic Sjodin


Recipe: Lentil Patties with Basil Arugula Cashew Cream
An easy crowd-pleaser from Sharon Palmer, RDN, The Plant-Powered Dietitian.™

Recipe: Lentil Patties with Basil Arugula Cashew Cream

Speciesism Streaming on Amazon
For only $2, you can now stream the popular documentary Speciesism: The Movie on Amazon!


Vegan Inreach!
Brian Ottens on Helping Vegetarians and Vegans Sustain Their Choices.

Brian Ottens and friends

Video: Mexican Hot Chocolate
A new tutorial for a delicious vegan recipe to keep you warm!

Video: Mexican Hot Chocolate

 

Recent Feedback

Great time leafleting the last Chicago Bears game of the season! David Carter (who’s on the cover of the Compassionate Athlete booklets) was signed to the Bears earlier in 2015, so this was a really good opportunity to raise awareness of the fact that vegans can gain muscle too!

We had made some signs to hold while leafleting [below], which was a big hit – lots of people made encouraging remarks when they saw them. So all in all, signs plus the leaflets, thousands of people saw the compassionate message today! Big thanks to Lucy, Jamie, my mom, and John C. for coming out!

—John Deetjen, 1/3/16

Below (from left) are Lucy Contreras, Jamie Jungenberg, John Corrigan, Mary Jungenberg, and John Deetjen.
Lucy, Jamie, John C, Mary, and John D

 

Upcoming Event

VO Benefit at Great Sage | Clarksville, MD | Sunday, January 31
Great Sage Vegan Restaurant will be donating 10% of all sales to Vegan Outreach! Brunch 10:00 am–3:00 pm; lite fare 3:00 pm–5:00 pm; and dinner 5:00 pm–9:00 pm. Reservations welcome: 443.535.9400. Address: 5809 Clarksville Square Drive, Clarksville, MD 21029.

 

Vegan Outreach is a 501(c)(3) nonprofit organization working to expose and end cruelty to animals through the widespread distribution of our booklets promoting plant-based eating and compassion for animals.

All donations are fully tax-deductible.

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