Animal Activist’s Handbook
punches way above its weight.
Rarely have so few pages contained
so much intelligence and good
Get it, read it, and act on it.
are thrilled to announce the publication
and availability of The
Animal Activist’s Handbook,
the new book from Vegan Outreach’s
cofounder and executive director,
Matt Ball (below, leafleting, and
with daughter and wife, Ellen and Anne),
and Bruce Friedrich, PETA’s vice
president of policy and government
book is so much more
than a “how-to” guide for activists.
It is an inspirational and motivational
opus from the two gentlest yet
most effective giants in the movement.
The Animal Activist’s Handbook
will elevate your activism and
forever alter who you are and
who you want to be.
#1 NY Times bestselling coauthor
of Skinny Bitch
Over Killing’s extensive review:
[Ball and Friedrich]
set out to cover nothing short
of the meaning of life, going
all the way back to our evolutionary
heritage. This audacious goal
makes the book unlike any other
book in an advocate’s library.
However, this doesn’t mean Handbook
is a philosophical treatise; indeed,
it is the most practical book.
Matt and Bruce draw
upon decades of experience, as well
as those of others, including the
thousands of active members of Vegan
for all animal advocates, particularly
those new to the animal protection
movement. As seasoned activists,
Friedrich and Ball have gained
the experience and wisdom needed
to identify the best strategies
for animal advocacy. In addition
to practical advice, they give
us an inspiring message of hope—a
hope grounded on the knowledge
that each of us can make a significant
difference in the lives of many
-Stephen R. Kaufman,
M.D., chair of the Christian Vegetarian
Association and coauthor of Good
News for All Creation: Vegetarianism
as Christian Stewardship
They place their activism
and advice firmly in the historical
context of making the world a better,
more just and compassionate place
for all. From The Huffington Post’s
With only five chapters,
a reference section, and three
appendices that tackle some philosophical
issues surrounding animal welfare,
The Animal Activist’s Handbook
is a quick one- to two-sitting
read that could inspire its readers
to a lifetime of activism in behalf
of human and nonhuman animals.
And while the majority of the
book focuses on animal rights,
the basic tenets can be applied
to any kind of social change.
The book isn’t just
about animals, but about the quality
of the lives we lead.
Friedrich and Matt Ball argue
eloquently that the good life
is best achieved by working to
end suffering and honoring the
Golden Rule. Their embodiment
of these virtues informs their
activism on behalf of non-human
animals, and gives this important
and passionately written book
a wonderful depth of spirit and
S.J., nominated by Archbishop
Desmond Tutu for the Nobel Peace
Prize and author of A Persistent
Their goal isn’t to
get people to “do something, do
anything,” but to be optimally effective
so as to have maximum impact.
Friedrich and Matt Ball
are important voices in the animal
protection movement. Their book
is a straightforward, thoughtful,
and practical guide to being the
most effective activist you can
be for your cause.
president of Farm Sanctuary
The Animal Activist’s
invaluable suggestions for how
to be as effective as possible
in giving a voice to the voiceless.
The plight of animals is so dire
that we can’t afford to engage
in advocacy that isn’t optimally
useful in changing people’s attitudes
about, and actions toward, them.
I wish this book had been written
when I first got involved in the
animal protection movement—it
would have made my early years
as an animal advocate a lot more
senior director of the Humane
Society of the United States’ factory farming campaign
can visit the book’s website and order Handbook from the VO catalog
for $10—we’re sure you’ll
find it interesting and thought-provoking!
As COK ends their review:
In a way never before
attempted, let alone accomplished,
Ball and Friedrich provide the
reasons, rationale, and tools
for a meaningful life; it is now
up to us:
We have no excuse for waiting.
Taking action against suffering
doesn’t require anything other
than our choice. We can act
In the end, in our hearts,
we know that, regardless of
what we think of ourselves,
our actions reveal the kind
of person we really are. We
each determine our life’s narrative.
We can, like most, choose to
allow the narrative to be imposed
on us, mindlessly accept the
current default, follow the
crowd, and take whatever we
can. Or we can choose to actively
author our lives, determining
for ourselves what is really
important. We can choose to
live with a larger purpose,
dedicated to a better world
for all. We can choose to be
The choice is fundamental.
The choice is vital. And
the choice is ours, today.
Outreach is a 501(c)(3)
nonprofit organization dedicated
to reducing the suffering
of farmed animals by promoting
informed, ethical eating.
30865, Tucson, AZ 85751-0865