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Vegan Outreach is a 501(c)(3)
nonprofit organization dedicated to
reducing the suffering of farmed animals
by promoting informed, ethical eating.

Donations to VO are fully tax-deductible.
VO’s tax identification no. is #86-0736818.

Vegan Outreach
POB 1916, Davis, CA 95617-1916



Vegan Outreach Special Enews  •  April 14, 2009


The Animal Activist’s Handbook punches way above its weight.
Rarely have so few pages contained so much intelligence and good advice.
Get it, read it, and act on it. Now.
-Peter Singer

Handbook Now Available!

We are thrilled to announce the publication and availability of The Animal Activist’s Handbook, the new book from Vegan Outreach’s cofounder and executive director, Matt Ball (below, leafleting, and with daughter and wife, Ellen and Anne), and Bruce Friedrich, PETA’s vice president of policy and government affairs.

This book is so much more than a “how-to” guide for activists.
It is an inspirational and motivational opus from the two gentlest yet most effective giants in the movement. The Animal Activist’s Handbook will elevate your activism and forever alter who you are and who you want to be.
-Rory Freedman, #1 NY Times bestselling coauthor of Skinny Bitch

From Compassion Over Killing’s extensive review:

[Ball and Friedrich] set out to cover nothing short of the meaning of life, going all the way back to our evolutionary heritage. This audacious goal makes the book unlike any other book in an advocate’s library. However, this doesn’t mean Handbook is a philosophical treatise; indeed, it is the most practical book.

Matt and Bruce draw upon decades of experience, as well as those of others, including the thousands of active members of Vegan Outreach.

A “must-have” book for all animal advocates, particularly those new to the animal protection movement. As seasoned activists, Friedrich and Ball have gained the experience and wisdom needed to identify the best strategies for animal advocacy. In addition to practical advice, they give us an inspiring message of hope—a hope grounded on the knowledge that each of us can make a significant difference in the lives of many animals.
-Stephen R. Kaufman, M.D., chair of the Christian Vegetarian Association and coauthor of Good News for All Creation: Vegetarianism as Christian Stewardship

They place their activism and advice firmly in the historical context of making the world a better, more just and compassionate place for all. From The Huffington Post’s review:

With only five chapters, a reference section, and three appendices that tackle some philosophical issues surrounding animal welfare, The Animal Activist’s Handbook is a quick one- to two-sitting read that could inspire its readers to a lifetime of activism in behalf of human and nonhuman animals. And while the majority of the book focuses on animal rights, the basic tenets can be applied to any kind of social change.

The book isn’t just about animals, but about the quality of the lives we lead.

Bruce Friedrich and Matt Ball argue eloquently that the good life is best achieved by working to end suffering and honoring the Golden Rule. Their embodiment of these virtues informs their activism on behalf of non-human animals, and gives this important and passionately written book a wonderful depth of spirit and feeling.
-John Dear, S.J., nominated by Archbishop Desmond Tutu for the Nobel Peace Prize and author of A Persistent Peace

Their goal isn’t to get people to “do something, do anything,” but to be optimally effective so as to have maximum impact.

Bruce Friedrich and Matt Ball are important voices in the animal protection movement. Their book is a straightforward, thoughtful, and practical guide to being the most effective activist you can be for your cause.
-Gene Baur, president of Farm Sanctuary

The Animal Activist’s Handbook offers invaluable suggestions for how to be as effective as possible in giving a voice to the voiceless. The plight of animals is so dire that we can’t afford to engage in advocacy that isn’t optimally useful in changing people’s attitudes about, and actions toward, them. I wish this book had been written when I first got involved in the animal protection movement—it would have made my early years as an animal advocate a lot more effective!
-Paul Shapiro, senior director of the Humane Society of the United States’ factory farming campaign

You can visit the book’s website and order Handbook from the VO catalog for $10—we’re sure you’ll find it interesting and thought-provoking! As COK ends their review:

In a way never before attempted, let alone accomplished, Ball and Friedrich provide the reasons, rationale, and tools for a meaningful life; it is now up to us:

We have no excuse for waiting. Taking action against suffering doesn’t require anything other than our choice. We can act today.

In the end, in our hearts, we know that, regardless of what we think of ourselves, our actions reveal the kind of person we really are. We each determine our life’s narrative. We can, like most, choose to allow the narrative to be imposed on us, mindlessly accept the current default, follow the crowd, and take whatever we can. Or we can choose to actively author our lives, determining for ourselves what is really important. We can choose to live with a larger purpose, dedicated to a better world for all. We can choose to be extraordinary!

The choice is fundamental. The choice is vital. And the choice is ours, today.


Every Donation Prevents Suffering

Vegan Outreach is a 501(c)(3) nonprofit organization dedicated to reducing the suffering of farmed animals by promoting informed, ethical eating.

All donations are tax-deductible.

Vegan Outreach

POB 30865, Tucson, AZ 85751-0865