Dear Friend,

This survey is a follow-up to the copy of Why Vegan you received recently. Could you please take a moment to give us your opinions and send this form back to us in the enclosed stamped envelope? Thanks!

•What was your diet before you received a copy of Why Vegan

__Standard American

__Health-oriented omnivore

__Near-vegetarian

__Lacto-ovo vegetarian

__Vegan

__Other / Details ________________

•Did Why Vegan alter your diet and/or views in any way?

__No

__Yes – eat less meat

__Yes – became vegetarian

__Yes – became vegan

__Other / Details ________________

•What part of the Why Vegan was most effective / compelling?

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•What part of Why Vegan was least effective / compelling?

_____________________________________________________________________

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•If you passed along the Why Vegan to another person, what was their reaction?

_____________________________________________________________________

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Optional:

Age: _____________

Year in School ______________