Vegan Outreach ENEWSLETTER  •  OCT. 15, 2014
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  Hayley Marie Norman at LACC
Your Choice cover model Hayley Marie Norman reaches students at LA City College.

Over Half a Million Reached!

Our fall 2014 Adopt a College program is going full speed ahead! We’ve now reached 568,735 students at 524 schools. At this time last year, we had reached 533,346 students at 458 schools. And fall 2013 was a record-breaking semester!

One of the reasons we’ve reached so many students this semester is because of our incredible army of volunteers – Dave Mosick, John Sakars, Leslie Patterson, Joe Espinosa, Andy MacKenzie, Alex Greenwood, John Jungenberg, Rachel Shippee, Shura Hammond, Patti Rogers-Engelby, Cat Liguori, Star Sevadar, Barbara Bear, Linda Bower, Cobie deLespinasse, Becki Markle, Nettie Schwager, Emily Glassman, Steven Litrov, Paulette Wendell, Mara Collopy, and so many others – individuals who take time out of their busy lives to effectively speak up for the animals. Thank you for your dedication!


Volunteers Needed!

Would you like to join an experienced outreach coordinator for some leafleting? If you live in the US or Canada, there’s a good chance that we’ll be in your neck of the woods in the next two months. Leafleting is fun, and it really does produce results. If interested, please email us at and let us know in which region you’d like to help out.

Below: Jennifer Greene snapped these pics of first-time leafleters Paige Picascio (left) and Christopher Judge (right) at Stony Brook University on 9/23/14 – together with VO’s Eileen Botti, they reached 1,150 students!
Paige Picascio at SBU   Christopher Judge at SBU


Eat to Support Vegan Outreach!

Join our Executive Director, Jack Norris, at an exclusive Vegan Outreach fundraising dinner on November 2 at 5:30 pm. The dinner will be held at Berkeley’s new gourmet vegan restaurant, Sanctuary Bistro (1019 Camelia St). The ticket price of $100 will help to support Vegan Outreach in its work to end animal abuse. Tickets are limited. To check availability and for more information, please contact Toni Okamoto at



Products of the Week

  • Silk Cashewmilk
    Exciting! In the ever-expanding market of plant-based milks, Silk is now introducing Cashewmilk!
  • Kite Hill Vegan Cheese
    Big news for vegan cheese: Kite Hill artisanal nut-milk cheeses are now available at Whole Foods Markets nationwide!

Please submit your nominees for product of the week via this page; previous entries here.


  Star Sevadar at UCLA

Recent Feedback

I handed out 200 Your Choice booklets at UCLA’s Bruin Walk. [At right] is a pic proving positively “I was there,” because it’s the Bruin Bear statue come to life – maybe trying to bite or chew off one of my leafleting arms?!
     Also, the captain of the Bruins for Animals campus club saw me and spoke with me about teamwork. I suggested she contact VO to have them send a speaker, for one example.
     It was a fun day, and I am glad I discovered the Bruin Walk area where leafleting outreach is best, with thick streaming crowds of pedestrians. I look forward to future pamphleteering there.
—Star Sevadar, 10/9/14

We set a new record at Yuba College yesterday! Aneesa Shah and John were solid leafleters, and I had one of those “this is why I do this” conversations with Giovanni [below], who went vegetarian last year after I handed him a booklet! I gave him a Guide to Cruelty-Free Eating this time!

Giovanni at Yuba

     I left Yuba a few minutes late, so I missed the first half of the 1:15 pm–1:30 pm rush at Chico State, but first-time leafleter Frank Panetta helped me make up for it at the 1:50 pm–2:00 pm rush.
     Frank joined me again today at Chico State, and along with Jeannie Trizzino, Nicole, and Marco, we handed out 2,700 Even If You Like Meat booklets! This was the fifth record in five days, and the second big school this week where we hit 20% of the student population. Frank and Jeannie put in long days to put us over the top!
     I had a great conversation with Joel, an ag major who put some honest thought into what I was saying. I also heard from quite a few vegetarians and aspiring vegetarians. Jeannie said the percentage of vegans and vegetarians seemed higher than it was a couple of years ago when she leafleted here. The revolution is gaining momentum!
—Steve Erlsten, 10/3/14


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Vegan Outreach is a 501(c)(3) nonprofit organization working to expose and end cruelty to animals through the widespread distribution of our booklets promoting plant-based eating and compassion for animals.

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